(Sigg was once convicted for his role in a $19M mortgage-fraud scheme and has also been arrested for a garden variety of drug and violence charges since the ’80s.) There is little news coverage on this, and we can only speculate that it was an ugly situation. Shortly after that, Sigg took over WeatherNation entirely. In June 2014, Performance One Media filed a lawsuit against WeatherNation. In the Post interview, Douglas confirmed that production was taking place in both Minnesota and Colorado, where Sigg’s company was based. So in 2010, he licensed WeatherNation trademarks and brand to Performance One Media, to handle production and distribution. In a 2011 interview for the Washington Post, he said: “In a 300+ channel world (with nearly a dozen news channels and dozens of sports alternatives) why is there only one option for weather?… At a time when extreme weather is on the rise, we believe Americans should have another viable alternative, one devoted to 24/7 weather coverage, cutting-edge technology, great storytelling, and staff of dedicated on-air meteorologists.”ĭouglas was more of a weather nerd than a media executive. Douglas founded WeatherNation as an alternative to The Weather Channel. WeatherNation was originally founded by Paul Douglas, a meteorologist from Minnesota. Real America’s Voice and WeatherNation both list this building in Centennial, CO as their headquarters. The building is owned by Robert Sigg, founder of Performance One Media. Both channels are owned and operated by Performance One Media, LLC. and Real America’s Voice, LLC are both headquartered at 13276 E Fremont Place, Centennial, CO 80112. x2Rzbicgtj- Nandini Jammi WeatherNation and Real America’s Voice are the same company It has come to my attention that not everyone knows that a popular weather channel called is actually a front designed to funnel ad revenues to Steve Bannon's War Room. In today’s BRANDED, we will show you the creative adtech heist that has allowed Steve Bannon to continue collecting revenue from the world's biggest advertiser.
Bannon warroom for free#
WeatherNation, which is available for free on any connected TV, is a front for Steve Bannon. Rather, P&G commercials for products including Bounty, Gain, and Tide are running on a very different kind of show: a 24/7 streaming weather news channel called WeatherNation. The ads are not even running on Real America’s Voice, the channel that streams Bannon’s hours-long show. We’re not about to tell you that we’ve found P&G ads running on War Room.
This is not your usual brand safety story. That’s why it’s both tragic and slightly comical that Bannon has so easily slipped past these efforts and has been helping himself to P&G’s ad budget. He goes up on stage and says things like “ it’s time to grow up” and “ the apologies are heartfelt and appreciated, but that’s not good enough” to the adtech industry, shaking his gigantic ad budget at them like a carrot on a stick. Pritchard, who sees his marketing budget at P&G as an opportunity to be “a force for good,” is not kidding around. “We have a zero-tolerance standard when it comes to brand safety,” says Chief Brand Officer Marc Pritchard, who once paused a whopping $140M of ad spend over concerns that their ads were funding hate speech and disinformation.
.png "bannon warroom")
Procter & Gamble is not going to be happy when they find out they’re funding Steve Bannon’s show War Room.Īs the world’s biggest advertiser - with an annual marketing spend of around $11B – they have a reputation to protect. We are no longer seeing P&G ads run on WeatherNation. In a statement, the company said: "We do have strict guidelines to ensure our brands and advertising content is not placed alongside certain types of content or programs –for example anything associated with graphic violence, disrespectful treatment of religion or illness or adult content – and all our media partners must adhere to these."
Bannon warroom update#
UPDATE (10/12/22): We can confirm that P&G has dropped WeatherNation from their media buy.
0 kommentar(er)
